PVH Corp.
Freelance Designer at PVH Corp., working under their acquired body inclusive bra and underwear brand, True & Co.
Responsible for monthly website designs regarding new launches and products, using Sketch and InVision. Conceptualized art direction for upcoming shoots, in store activations, and decks. Designed bilingual ads and campaigns for True's new collections to live on Walmart, Nordstrom, Amazon and Target in French and English.
Graphic Design
UX Design
Art Direction
Marketing
Visual Merchandising
Translating: French
Work at True & Co.
True & Co. seeks to create bras and underwear that are inclusive for all, with a focus on the materiality of their product, how you feel wearing it, and a desire to uplift their female identifying audience.
Color Palette
A natural color palette focused on you + your bra.
Ads for Amazon + Walmart
Minimalistic brand identity, focus on typography, and the product
Website Design
Monthly website updates to launch new products to the homepage and separate product pages
Nordstrom Activation
Collaborated with the Art Director and Creative Director to help conceptualize and create the Fall 2022 Nordstrom x True & Co. Activation
